Have you ever wondered what importance your domain name plays when you want to rank for a specific keyword within Google.com.

We have used  our database and preselected more than 100 000 keywords to check some stats.

On the day of writing this Blog (2011/05/17)  we have found the following:

For Single Word Domains and Keywords (Keyword and Domain match exactly):

No 1 Positions:

  • 14.65% of all of the domains ranking in position 1 consists out of only one keyword in their domain name  e.g. proxy.org ranks no 1 for proxy.
  • 8.8% of .com domains ranking in position 1 have exactly the same keyword in their name e.g. tomtom.com ranks no 1 for tomtom
  • 1.29% of .org domains ranking in position 1 have exactly the same keyword in their name e.g. kid.org ranks no 1 for kid
  • 0.63% of .net domains ranking in position 1 have exactly the same keyword in their name e.g. php.net ranks no 1 for php

Top 100 Positions:

  • 47.13% of all of the domains ranking in the top 100 positions consists out of only one keyword in their domain name  e.g. engineering.com ranks no 2 for engineering.
  • 23.78% of .com domains ranking in the top 100 positions have exactly the same keyword in their name e.g. engineering.com ranks no 2 for engineering
  • 7.92% of .org domains ranking in the top 100 positions have exactly the same keyword in their name e.g. ieee.org ranks no 1 for ieee
  • 6.49% of .net domains ranking in the top 100 positions have exactly the same keyword in their name e.g. mip.net ranks no 4 for mip

Conclusion

When selecting your domain name, it is best to select a domain name with exactly the same keyword and your most important keyword.  Even better would be a domain name with a .com TLD.

Check your stats on WebStatsChecker.com and let us know how your site is performing.

 

What does Matt Cutts (head of Google’s Webspam team) have to say about Keywords in Domain Names?